Client:
ADP Insurance Services

Project:
Payroll Pouch Campaign

Client Position:
Leading payroll provider committed to expanding reach through the addition of insurance services. Existing client base offers first tier opportunities.

Creative Challenge:
Build a quarterly campaign with simple, fresh appeal in each drop tied to a repeated, recoccuring call to action. Focus on compelling image/text combinations adddressing unique issues facing payroll administrators.

Result:
A definite and measurable response has been achieved. With strong sales follow up, the campaign continues with enthusiastic interdepartmental support.